SPN Webinar 22–Mary Morten, Morten Group

Listen in to SPN Webinar 22 as Mary Morten, Morten Group joins the #SportsPhilanthropy Network team to discuss the best way to engage your board of directors and leverage their time, talent and treasure to raise the most money for #nonprofits.

Among Mary’s tips for successfully leveraging your board of directors for fundraising purposes include:

  • Implement policies for your board
  • Set clear expectations
  • Create Give/Get guidelines to ensure 100% board participation
  • Tell stories in your appeals letter
  • Track data on donors
  • Ensure donors understand how funds are used
  • Show the impact of your work
  • Utilize video to tell stories


Mary shared some terrific resources and information in her presentation:

Roy Kessel

Roy Kessel

Roy Kessel is the Founder of the Sports Philanthropy Network. Roy has worked in the sports business world for over 20 years including serving as an instructor in Northwestern University's graduate Sports Management Program. Having served as a sports lawyer representing athletes, entrepreneurs and start-up businesses, Roy has extensive experience helping organizations improve their strategy, marketing, communications and leadership development.
Sports Philanthropy Network

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