PODCAST: S4:EP14–Adele Bruggeman, ActivateHer

Join us for S4:EP14 of the Sports Philanthropy Podcast as Adele Bruggeman, Founder of ActivateHer, sits down with our host, Roy Kessel, to discuss how her early stages of playing sports ultimately led her to South Africa and creating a nonprofit organization to help young women in underserved communities through the power of sports.

Growing up on the sports fields, Adele spent her childhood playing soccer and lacrosse, where she set early aspirations of being a college athlete. Using this as motivation to achieve both on and off the field, Adele went on to play lacrosse at the University of Notre Dame. Upon graduation, she moved to South Africa to live and work at a rural children’s home, and then went on to study further at the University of Cape Town, where she received her Masters in Social Policy in Management.

With Adele’s passion for female empowerment, international development, and sports, ActivateHer was founded as a means to give girls sporting opportunities and empower women to become agents of change within their communities and fulfill their potential as young women and global citizens.

Founded in January 2018, ActivateHer provides sporting opportunities to girls between the age of 3 and 14 in under-served communities around Cape Town, South Africa. Using the power of sports, ActivateHer translates what is played on the field or the court into continued learning about physical health, life skills, and English comprehension.

Adele Bruggeman joins our host Roy Kessel on S4:EP14 of the Sports Philanthropy Podcast


  • 00:00 Introduction
  • 00:50 Adele’s Background
  • 07:45 Work in Uganda
  • 10:10 Adele’s Love for Africa
  • 13:40 Next Steps After Uganda
  • 16:45 Quick Return to the United States
  • 20:20 Creation of ActivateHer
  • 25:40 Ambitions for ActivateHer
  • 30:15 How to Connect with & Support ActivateHer
  • 31:15 Sports Philanthropy Network Bonus Question and Conclusions


Kelsey Donnolo

Kelsey Donnolo

Sports Philanthropy Network

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