In this week’s podcast, we gain insight on marketing communications strategy from Inkflow Communications founder David Jacobson. David sits down with our host Roy Kessel to provide guidance on how non-profits can use their communications to obtain better outcomes, raise more money and provide more of an impact in the community.
David and Roy share their insights on marketing communications as they discuss:
- David’s work with the Positive Coaching Alliance
- Great need for clear communications
- Challenges non-profits face in reaching their audience
- The differences in communication styles needed for fundraising, grant writing, sponsors and social media
- How to understand a sponsor’s perspective when creating sponsorship packages
- David’s desire to be Commissioner of the NBA
- Much, much more
Outline of the Podcast
Start-1:55, the Inkflow Communications story
2:28, how Lesa Ukman and International Events Group set the stage for social impact in our industry
4:55, why non-profits should view sponsorships through sponsors’ eyes
7:35, how non-profits attract sponsors with story-telling and other content opportunities
10:31, the futility of playing the eyeball game
14:29, identifying sponsor prospects – Fit Kids example of protecting brand integrity
20:15, Wolf Pack Ninjas example of delivering value beyond cash
24:45, working with Saint Thomas Academy on content
26:03, how WeXL creates economic opportunity through content from diverse voices
28:39, helping entrepreneurial clients get out of their own way when it comes to marketing
31:40, clients viewing marketing communications as a long-term investment in the brand
33:37, story-telling lengthens attention span of target audiences…including executives
We hope that you enjoyed this week’s Sports Philanthropy Podcast. We encourage you to take a look at David’s work with Inkflow Communications and that you take a look at his website at www.inflowcommunications.com Feel free to reach out to David for support after you take a look at the impressive work and you get the professional communications you need to help advance your organization.
