Podcast: David Jacobson-Inkflow Communications

David Jacobson, Founder of Inkflow Communications sits down with our host, Roy Kessel, Founder of the Sports Philanthropy Network

In this week’s podcast, we gain insight on marketing communications strategy from Inkflow Communications founder David Jacobson. David sits down with our host Roy Kessel to provide guidance on how non-profits can use their communications to obtain better outcomes, raise more money and provide more of an impact in the community.

David and Roy share their insights on marketing communications as they discuss:

  • David’s work with the Positive Coaching Alliance
  • Great need for clear communications
  • Challenges non-profits face in reaching their audience
  • The differences in communication styles needed for fundraising, grant writing, sponsors and social media
  • How to understand a sponsor’s perspective when creating sponsorship packages
  • David’s desire to be Commissioner of the NBA
  • Much, much more

Outline of the Podcast

Start-1:55, the Inkflow Communications story

2:28, how Lesa Ukman and International Events Group set the stage for social impact in our industry

4:55, why non-profits should view sponsorships through sponsors’ eyes

7:35, how non-profits attract sponsors with story-telling and other content opportunities

10:31, the futility of playing the eyeball game

14:29, identifying sponsor prospects – Fit Kids example of protecting brand integrity

20:15, Wolf Pack Ninjas example of delivering value beyond cash

24:45, working with Saint Thomas Academy on content

26:03, how WeXL creates economic opportunity through content from diverse voices

28:39, helping entrepreneurial clients get out of their own way when it comes to marketing

31:40, clients viewing marketing communications as a long-term investment in the brand

33:37, story-telling lengthens attention span of target audiencesincluding executives

We hope that you enjoyed this week’s Sports Philanthropy Podcast. We encourage you to take a look at David’s work with Inkflow Communications and that you take a look at his website at www.inflowcommunications.com Feel free to reach out to David for support after you take a look at the impressive work and you get the professional communications you need to help advance your organization.

Roy Kessel

Roy Kessel

Roy Kessel is the Founder of the Sports Philanthropy Network. Roy has worked in the sports business world for over 20 years including serving as an instructor in Northwestern University's graduate Sports Management Program. Having served as a sports lawyer representing athletes, entrepreneurs and start-up businesses, Roy has extensive experience helping organizations improve their strategy, marketing, communications and leadership development.
Sports Philanthropy Network

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