Crucial Catch Hauls in a Crowd

Teaming up with the American Cancer Society, the #CrucialCatch initiative drew a crowd of over 200 people to the American Cancer Society Atrium on January 30, 2019 as part of Super Bowl week in Atlanta. Billed as the first major promotion for the program during Super Bowl week, the crowd lined up patiently as they circulated the various stations in order to get their passports stamped. The focus of the event was to help the attendees learn about their cancer risks and behaviors and to embrace the concept that “offense is the best defense” against cancer.

Each station consisted of a different element of health and participants were able to get a stamp after picking up literature, tasting some healthy food or listening to the advice of the medical professionals who were on hand. The ultimate reward (besides good health, of course) were terrific Crucial Catch t-shirts and water bottles. Who doesn’t like swag? As a bonus, those gifts will serve as a constant reminder to these important health messages.

The stations consisted of:

  • KNOW YOUR STATS–explaining your health numbers and the importance of understanding them so that you can adapt your behavior accordingly.
  • STEP AWAY FROM TOBACCO–tips for quitting smoking yourself or helping your friends and loved ones increase their life expectancy by quitting.
  • PROTECT YOURSELF FROM THE SUN–the importance of sunblock and keeping your face shaded.
  • EAT YOUR FRUITS AND VEGETABLES–the critical role nutrition plays in our health and the overall importance of the vitamins and minerals in our food.
  • LET’S GET PHYSICAL–physical exercise to keep the heart pumping and reducing the likelihood of obesity.

The event was headlined by several current and former NFL players:

  • Nick Mullens, 49ers
  • Rod Smith, Cowboys
  • Brandon Boykin, Free Agent
  • Aeneas Williams (NFL Legend)
  • Chris Draft (NFL Legend)
  • De’vonre Campbell (Atlanta Falcons)

The mascots for both the Patriots and the Rams were on-hand for photo opportunities and they showed off their dance moves to the delight of the crowd. Cheerleaders for both teams circulated through and rewarded fans with signed photos or selfies.

The Crucial Catch rally was a perfect fit for Atlanta since it is not only home to the American Cancer Society’s Global Headquarters, but because the City of Atlanta also represents a global health and human rights hub.

The Super Bowl Host Committee also named the American Cancer Society part of its Legacy 53 initiative, recognizing the importance of creating a lasting impact with Crucial Catch. The initiative is attempting to address the unequal burden of cancer in under-served communities in Atlanta. The Host Committee also wants to capitalize on this Super Bowl momentum and create a mechanism to recognize the 10-year impact, raise awareness and inspire action in everyone to “help make a Crucial Catch”,

Based on the turnout at the event, we think that Crucial Catch is well-positioned to make a lasting legacy in the Atlanta community.

Roy Kessel

Roy Kessel

Roy Kessel is the Founder of the Sports Philanthropy Network. Roy has worked in the sports business world for over 20 years including serving as an instructor in Northwestern University's graduate Sports Management Program. Having served as a sports lawyer representing athletes, entrepreneurs and start-up businesses, Roy has extensive experience helping organizations improve their strategy, marketing, communications and leadership development.
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