In this week’s Sports Philanthropy Podcast, Evan Pearson, President of LEXON Pathways sits down with our host Roy Kessel, to discuss the best ways to engage athletes and ensure that they remain true to their philanthropic causes. Roy and Evan discuss some of the challenges that exist as an athlete tries to determine the best course for his/her needs.
Evan has been raising money for various charitable causes for over 20 years. In his role with LEXON Pathways, Evan establishes and maintains charitable entities for professional athletes. This includes all aspects on operations, fundraising, and event management.
Evan earned his undergraduate degree from the University of Florida, a master’s degree from Georgia State University, and a MBA from Kennesaw State University. Evan holds both a CFRE (Certified Fundraising Executive) and CAP® (Chartered Advisor in Philanthropy) credential.
HIGHLIGHTS FROM EVAN’S PODCAST
- 00:30 Evan’s background and how he got to sports philanthropy
- 01:44 Role in 1996 Atlanta Olympics and Paralympics
- 05:30 Athlete dedication to their trade
- 09:00 How Evan plans for events
- 10:15 LEXON Pathways role in working with NFL players
- 14:15 Process for starting work with a new athlete
- 22:10 Commitment to long term relationship and ensuring the right personal fit
- 26:10 Focus on storytelling and fundraising and how they work together
- 29:30 Helping the athlete select and “fine tune” their cause
- 35:30 Biggest challenges in working with professional athletes
- 38:30 Dealing with family members of athlete or others who want to be involved
