Winnipeg Jets Spotlight

Mission: Winnipeg Jets are relentless in their pursuit of providing consistent, innovative, viable, successful programs that provide underserved youth in Manitoba the hand up they need to fulfill their ultimate potential. Winnipeg Jets fulfill this obligation by providing opportunities in a positive, enlightening environment that will educate youth on how to improve the quality of their lives.



Vision: The True North Youth Foundation aims to be a valued partner in assisting youth within Manitoba to achieve their full physical, emotional, and intellectual potential.



Strategy: In an ever-changing world, The True North Youth Foundation seeks to consistently re-invest in youth, facilities, and programs to enhance opportunities that allow to future of Manitoba to meet their full potential.


The True North Youth Foundation consists of three core programs:

Camp Manitou:

At Camp Manitou, outdoor programming is delivered with the goal of providing accessible, meaningful, camp experiences to Manitoba children, youth, and community groups.

Winnipeg Jets Hockey Academy:

The Winnipeg Jets Hockey Academy is a play-based program designed to increase school attendance as well as high school graduation rates in socially and economically challenged schools in Winnipeg.

Project 11:

Project 11 is an engaging cross-curricular prevention program targeting Manitoba’s English language Arts and Physical Education outcomes. Weekly lessons and daily activities have been designed to help support students and teachers in bringing mental health awareness.

Learn more about The Winnipeg Jets and The True North Youth Foundation here.

Sports Philanthropy Network

Sports Philanthropy Network

Sports Philanthropy Network

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