
Sports Philanthropy Podcast-S7-E26-Haywoode Workman, HBCU Hoops Invitational
Jodie Blum, founder of The Collective Social Impact Agency, joins host Roy Kessel to discuss how she helps athletes turn fame into purpose and build authentic, sustainable legacies beyond the field.
Drawing on early experience working for an NFL Hall of Famer, Jodie shares her philosophy that “fame gives you a microphone, but purpose gives you a message.” She explains how strategic branding, storytelling, and partnerships create long-term impact — highlighting a Miami-Dade County mental health campaign that united all local sports teams and reached millions. Jodie also stresses the importance of compliance, education, and expert guidance in philanthropy, and closes with a powerful call for stronger CTE awareness and player protection across professional sports.









