Join us on Radio Row as Sports Philanthropy Network’s Roy Kessel and Kayla Bradham sit down with CEO of the Minnesota Super Bowl Host Committee, Maureen Bausch, as she shares all about the work she is doing to support food insecurity around the country.
Maureen Bausch sits down with Kayla and Roy to talk about the important work she does for GENYOUth, a non-profit organization that helps build healthier school communities. Maureen was the CEO for the Minnesota Super Bowl LII, where she worked on the 52 weeks of giving campaign and GENYouth. During her Super Bowl work with the Vikings, she worked with Taste of the NFL to help support hunger and food insecurity around the country. Taste of the NFL features chefs from each NFL team city to help create a stronger and healthier communities through food. Maureen gives encouraging words of advice to women and girls who are interested in working in the sports industry and notes “if you are persistent you can get to where you need to be with kindness and heart”. Maureen has done amazing work for GENYOUth and Taste for the NFL in her quest to give back and create healthier communities across the country.
Established in 1992, Taste of the NFL is the annual purpose-driven culinary experience at the Super Bowl, created to raise awareness and funds to support hunger and food insecurity. GENYOUth is proud to be partnering with the NFL to take this remarkable event to the next level to support the 1 in 4 children in the U.S. who are food insecure. We all need to do our part to provide vital resources to the most vulnerable kids in our communities and that’s what the Taste of the NFL is all about – a reminder that we cannot take one meal for granted!
Maureen Bausch is the former CEO of the Minneapolis Super Bowl LII Host Committee. A graduate of the University of Minnesota, she is the founder and CEO of the marketing firm, Bold North Associates. She has also done work with the Mayo Clinic and the Mall of America, with most of her work being in retail. She began her career directing Cub Foods advertising for 13 years, her family’s business. During this period the company grew from 4 stores to 85 in 14 states. Cub was sold to Super Valu and transitioned from a private family organization to part of a publicly held largest wholesale food organization. Bausch has been involved in various food security jobs where she works hard to provide access to nutrition for everyone, specifically children.
Currently, Maureen Bausch is a partner with Bold North Associates (BNA). BNA is a consulting firm specializing in business development, marketing, and destination development.