SPWC Panelist: Eric Shainock, Philanthropy Playmakers

Eric Shainock, Philanthropy Playmakers

Eric is a serving on Panel 1-Charting Your Course: Setting Your Organization’s Agenda

Eric Shainock has spent his career at the intersection of culture, commerce and conscience.
As Co-Founder of Philanthropy Playmakers, Eric advises professional athletes and sports
organizations on how to leverage sports to accelerate community impact through fundraising
efforts and community programs. Philanthropy Playmakers exists to help create sustainable sports for good programs and effective community partnerships. Through his work, Eric also helps professionals in the sports philanthropy industry connect and learn from each other by providing a platform to share best practices. In addition, Eric currently works for BMO Harris, where he is a Marketing Manager. He oversees all of the advertising across BMO’s sponsorship, brand and purpose driven work. He is responsible for bringing BMO’s sponsorship and brand work to life and ultimately drive customer acquisition through traditional and non-traditional marketing tactics.

Before his time with BMO Harris, Eric worked for St. Jude Children’s Research Hospital
as Corporate Development Officer. He managed St. Jude’s October point of sale cause
marketing campaign, including integrated marketing and communication strategies,
which generated $10M annually. Eric also built a year-round marketing plan including
situation assessment and strategy to engage key partners in order to promote St. Jude
and grow campaign by $2 million YOY.

Eric received his Executive Certificate in Sports Philanthropy from George Washington
University. He also received his Master in Sports Administration and Master in Business
Administration from Ohio University. Prior to that, Eric attended University of Wisconsin
Madison, where he received a Bachelor of Business Administration degree, studying both
Marketing and Management. Eric currently resides in Chicago, IL. In his free time, he
loves to travel, cycle, read, play beach volleyball and do yoga.

Roy Kessel

Roy Kessel

Roy Kessel is the Founder of the Sports Philanthropy Network. Roy has worked in the sports business world for over 20 years including serving as an instructor in Northwestern University's graduate Sports Management Program. Having served as a sports lawyer representing athletes, entrepreneurs and start-up businesses, Roy has extensive experience helping organizations improve their strategy, marketing, communications and leadership development.
Sports Philanthropy Network

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