Sports Philanthropy Interview-Super Bowl 59-RR-Adam Breneman
Adam Breneman from The College Sports Company joined Karisa Maxwell and Sports Philanthropy Network on Radio Row at the Super Bowl. Breneman provided valuable insight into his transition from collegiate and professional football to a multifaceted career in media and business, emphasizing the necessity for athletes to cultivate interests beyond their playing careers. Additionally, he discussed his extensive involvement in content creation, business management, and his commitment to advancing ALS research through philanthropic initiatives.
Adam Breneman
Adam Breneman is a former All-American tight end turned sports media personality, entrepreneur, and coach. A highly touted recruit from Cedar Cliff High School, he played college football at Penn State and later at the University of Massachusetts (UMass), where he earned back-to-back All-American honors. Despite injuries cutting his playing career short, Breneman quickly transitioned into media and business, leveraging his deep knowledge of college football.
Following his retirement from football, Breneman built a successful career as a college football analyst for CBS Sports and host of the “Next Up with Adam Breneman” podcast. He has interviewed top figures in college sports and developed a strong presence in sports media. Additionally, his expertise in the evolving Name, Image, and Likeness (NIL) landscape has made him a key voice in the industry.
Beyond media, Breneman co-founded The College Sports Company, a media and NIL-focused firm that has raised millions in investments. His work in content creation and brand partnerships has earned him widespread recognition, including a spot on Forbes’ 30 Under 30 list. With a rapidly growing audience across social media, Breneman continues to shape the future of college sports media and business.
The College Sports Company
The College Sports Company, founded by Adam Breneman, is a fast-growing media and NIL (Name, Image, and Likeness) firm dedicated to reshaping the college sports industry. With a focus on content creation, athlete branding, and strategic partnerships, the company provides innovative solutions that help student-athletes build their brands and capitalize on NIL opportunities. By combining Breneman’s expertise in sports media with a deep understanding of the evolving collegiate landscape, The College Sports Company has quickly established itself as a leader in the space.
The firm leverages high-quality storytelling and digital media to engage audiences while offering brands and athletes a platform to enhance their visibility. Through podcasting, social media content, and sponsorship collaborations, The College Sports Company bridges the gap between athletes, fans, and businesses in the NIL era. Its success has been fueled by venture capital investment, raising millions to expand its reach and influence within college sports.
With a rapidly growing digital presence and a strong network of industry connections, The College Sports Company continues to make an impact in sports media and marketing. By helping athletes navigate the complexities of personal branding and monetization, the firm is at the forefront of the NIL movement, setting new standards for athlete-driven content and commercial partnerships in college athletics.
WATCH INTERVIEW
0:00 – 0:30 – Adam Breneman discusses his transition from playing football at Penn State to building a media career, crediting a strong team and social media presence.
0:35 – 1:06 – He reflects on the challenges athletes face when retiring from sports and stresses the importance of developing interests beyond athletics.
1:10 – 1:50 – Breneman explains that he always had interests in media and business, which made his transition easier when his playing career ended earlier than expected.
2:00 – 2:21 – He expresses gratitude for the unique opportunity to play at Penn State and experience high-level competition, even though his NFL dreams were cut short.
2:30 – 2:55 – When asked about hobbies outside of work, he admits that most of his time is spent working on business and content creation.
3:00 – 3:23 – Breneman highlights his involvement in the business side of his ventures, managing multiple companies and employees beyond his media presence.
3:36 – 4:08 – He discusses the recent launch of his podcast, Next Up with Adam Breneman, in partnership with Front Office Sports and its focus on sports business.
4:10 – 4:47 – He describes how his background and relationships help him facilitate open and unfiltered conversations in his interviews.
5:00 – 6:18 – Breneman shares his personal connection to ALS advocacy, having lost a family friend to the disease, and his longtime involvement with Project ALS.
6:29 – 6:45 – He predicts the Eagles will win the Super Bowl 27-23, believing their offense will overpower the Chiefs’ defense.
