Listen in to SPN Webinar 29 as Rajiv Khanna from SponsorUnited joins the #SportsPhilanthropy Network team to take us through the sponsorship trends he is seeing for nonprofit organizations.
Nonprofit Sponsorship Trends:
- Shift to Cause Marketing during the Covid-19 Pandemic — Desire to give back to those in need: Local Community, Hunger Relief and Youth Initiatives
- Emphasis on topical causes such as Racial Equity, Women’s Empowerment and Sustainability
- Heavy shift to Digital, with Video content to tell a story — Celebrities and Athlete Endorsements
Rajiv joined SponsorUnited in November 2019 to lead sales/partnerships. Prior to joining, he led the professional sports team business at Nielsen Sports (formerly Repucom). He resides in Stamford, CT, has 2 children and a beloved dog named Carter.
SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through their proprietary technology, machine learning, and extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world.
SponsorUnited provides tools for brands, properties, and agencies to leverage this data to efficiently research, buy and sell sponsorships. More than half of all teams in the top 5 major pro leagues, and 2/3’s of NFL teams, multiple college conferences and teams, and hundreds of media partners and entertainment organizations are utilizing SponsorUnited’s technology.
FOLLOW ALONG WITH SPONSORUNITED SLIDES!