SPN Webinar 18–Amy Schiffman, Giving Tree Associates

Join us for Amy Schiffman’s presentation. Amy shared her insight from over two decades in the world of philanthropy and her experience from running Giving Tree Associates.

Among Amy’s key tips:

  • Stay in close touch with donors, especially major donors.
  • Utilize program staff to make calls to donors and tell stories of the success of your organization
  • Understand how your donors want to be communicated with (phone, email, text, Zoom, mail, etc.)
  • 30% of donors in a Give.org study said they would increase the amount of their donations this year
  • Tell stories before you provide stats–greater impact
  • Rethink your case for support

Take a look at these great slides from Amy‘s presentation.

Roy Kessel

Roy Kessel

Roy Kessel is the Founder of the Sports Philanthropy Network. Roy has worked in the sports business world for over 20 years including serving as an instructor in Northwestern University's graduate Sports Management Program. Having served as a sports lawyer representing athletes, entrepreneurs and start-up businesses, Roy has extensive experience helping organizations improve their strategy, marketing, communications and leadership development.
Sports Philanthropy Network

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