PODCAST: S3:EP8–Katina Shaw, Milwaukee Brewers


Join us for S3:EP8 of the Sports Philanthropy Podcast as Katina Shaw, Vice President of Community Relations and Family Liaison for the Milwaukee Brewers, sits down with our host, Roy Kessel, to discuss her passion for aiding communities in the State of Wisconsin through a multitude of local, philanthropic organizations.

Shaw joined the Brewers organization as a community relations assistant in 2006 after spending the previous seven years as market manager for the American Diabetes Association. She was promoted to community relations director in 2009 and named senior director in 2011.

Shaw oversees the Community Relations Department, working directly with players and coaches as the liaison between the front office and the community. As part of her role, Shaw is responsible for the creation and management of community programs such as the “Beyond the Diamond” outreach initiative, the coordination of activities and programs for Brewers Wives, and all alumni relations initiatives. She also plays a leadership role in the Brewers diversity and inclusion programs.

Away from Miller Park, Shaw is a member of various boards in the Milwaukee community, including the Wisconsin Humane Society, Girl Scouts of Wisconsin Southeast, Make-A-Wish Wisconsin, Kyle’s Korner and One Accord Foundation. She’s also a member of Rotary Club of Milwaukee and VISIT Milwaukee Multi-Cultural Committee.

In February 2012, Shaw received the Milwaukee Times Black Excellence Award, an honor that recognizes individuals who are making a positive difference in the community. A native of Milwaukee, Katina and her husband, Jermaine, have a son, Jamar, a grandson, Jeremiah, and terrier, Tank.

The Milwaukee Brewers initiative, Beyond the Diamond, highlights the organization’s philanthropic outreach effort with a series of community outreach events that take place from May to August, all of which involves working hands-on in the community with players, coaches, Brewers Wives, alumni and front office staff. The events are funded in part by Brewers Community Foundation and focused on the Foundation’s four areas of outreach-health, education, recreation and basic needs.

Katina Shaw joins our host, Roy Kessel, on S3 E8 of the Sports Philanthropy Podcast


  • 00:45 Katina’s background in sports
  • 07:35 Working behind the scenes
  • 09:45 Organizations and diversity
  • 11:25 Community relations
  • 14:00 Organizational partners
  • 17:15 Opportunities with the players
  • 23:50 Areas of expertise
  • 27:55 Cutout crew
  • 31:45 Do’s and don’t’s of nonprofit consideration
  • 35:00 Funding, grants, and scholarships
  • 36:45 How people can connect and help
  • 38:30 Katina as Commissioner of the NBA


Tony Pugliese

Tony Pugliese

Sports Philanthropy Network

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