Join us for S2:EP24 of the Sports Philanthropy Podcast as Dana Magnus, the Founder of The MKTG Brand, and host of the “ETHICAL LEADERS LIVE”,sits down with our host, Roy Kessel, to discuss how her approach to ethical marketing practices has translated to great success for her clients.
Dana Magnus is the CEO / Creative Branding & Marketing Strategist of The MKTG Brand and Speaker, Retreat Host, and Movement Leader. She leads her tribe with mission-driven marketing while changing the world aligning with Ethical Business Leaders & the B Corporation Movements.
Efficiency and planning are her jam. She loves asking challenging questions in order to create a marketing plan that empowers you to sell sell sell the human way & believes that all businesses can be used as a force for good.
Dana Magnus thrives when working with socially conscious entrepreneurs who have a specific calling, encouraging them to share parts of themselves and what they care about on social media, in their networking activities, and across all brand & marketing touch points through #MISSIONDRIVENMARKETING.
With her direction, you’ll develop the confidence to share your vision and blossom into a trustworthy, profitable leader of a movement.
Instead of shouldering all of the work, Dana will teach you how marketing works in today’s world and help you set up a sustainable system that effectively reaches your customers while still staying true to you.
HIGHLIGHTS OF DANA’S PODCAST
- 00:30 Background as entrepreneur and photographer
- 05:00 Ethical marketing
- 09:00 Asking people “How Can I Help?”
- 13:45 Importance of collaboration
- 15:00 Being the hero
- 18:00 Biggest challenges and innovation shifts
- 25:00 Finding what makes you different
- 27:30 Joining forces for good
- 32:00 Who do you know that can help the other person
- 37:30 Bring vulnerable and open
- 39:00 Tips to nonprofits
Website & Social Media Links: