Podcast: Katie Wilkes and Dana Michelle Cook, Freeheart Creative

Left to Right: Dana Michelle Cook, Katie Wilkes, Roy Kessel

Freeheart Creative Co-Founders Katie Wilkes and Dana Michelle Cook joined Sports Philanthropy Network’s Roy Kessel for a lively Podcast. Katie and Dana shared their insight into how to best tell the story of a foundation to get the maximum impact with donors and other stakeholders.

Start – 0:20 – Projects that Katie and Dana are currently working on and the Background they have in this area

3:58 – Katie’s involvement with Non Profit Organizations before Freeheart Creative

7:02 – Dana’s background on the production side and how she got involved with Freeheart Creative

16:35 – How Dana selected woman to get involved with their Kickstarter campaign

20:00 – How to determine what type of film to use for a Non-Profit Organization

21:30 – How long of a process it is to make a film or short video to capture the audience’s attention

27:10 – What type of stories are told at a certain moment and how long those stories stay around and relevant

31:00 – How stories on big networks can cause such a large impact on people that tune in

34:20 – How to draft a story to deliver the most influential message and maintain attention

35:00 – What other parameters or restrictions are put on during the storytelling process

39:30 – Graphics and video requirements for best utilizing your money

43:00 – How to contact and reach out to Katie and Dana about Freeheart Creative

Here is a little background from their website. We hope that you will check them out at FREEHEART CREATIVE

We know that so many parts of the world are raw right now and in need of hope and beauty to cling to.

But for every moment of darkness we may feel, there is a moment of light.

Together, using our skills and passions as producers, writers and storytellers, we are committed to sharing stories of courageous women who are uplifting communities around the world.

So many of them are right under our own noses – they just need to be illuminated.

These women remind us of how much we are connected by our human experience. They show us how to make the world a better place when we take chances and choose to be brave.

Rest assured, for every dark headline that drains us, we’re both sending a thousand more watts of energy toward this ambitious endeavor. There is certainly no shortage of fuel for this fire to keep burning, and no turning back.

This is both of our dreams coming to life, and both of our free hearts ready to free other hearts however we can.

Our vision? A world where women can focus on what’s possible. Where one woman can – and does – make a difference.


Roy Kessel

Roy Kessel

Roy Kessel is the Founder of the Sports Philanthropy Network. Roy has worked in the sports business world for over 20 years including serving as an instructor in Northwestern University's graduate Sports Management Program. Having served as a sports lawyer representing athletes, entrepreneurs and start-up businesses, Roy has extensive experience helping organizations improve their strategy, marketing, communications and leadership development.
Sports Philanthropy Network

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