New York Giants Organizational Spotlight


The Giants Foundation was created with the goal of assisting organizations dedicated to tackling important community issues, improving overall health and empowering youth. Launched in 1993 as the nonprofit organization of the New York Giants, the team is committed to the Foundation’s focus areas as a way to provide financial assistance to those in need throughout our community.


50/50 Raffle: At certain Giants games only! One lucky fan will win half the jackpot, with the rest going towards The Giants Foundation.

Amazon Smile: Through the purchase of specific products through Amazon, they will donate 0.5% of the price to a charity of your choice.

Character Playbook: Through their partnership with EVERFI, the New York Giants and United Way educate middle school students on healthy relationships, understanding and managing emotions, communication, conflict resolution, decision-making, and stepping in. In 2019, Character Playbook reached 2,895 students in 41 New York City schools.

Gridiron Gala: United Way, New York Jets, and the New York Giants have celebrated the Gridiron Gala for 25 years. The Gala honors corporate leaders and players who are making outstanding contributions, both philanthropically and professionally.

Play 60: Every year The Giants partner with the American Heart Association and select one middle school to sponsor for the Play 60 Challenge. The middle school selected receives four separate visits from Giants players and a contribution from the Giants Foundation. These four visits will consist of improving students’ opportunities for physical fitness.

Coach of the Week: Every week during the high school football season, one coach is selected based on their commitment to promoting youth football, developing motivated student-athletes, and overall community involvement. Each ‘Coach of the Week’ winner receives a $1,000 grant for their football program and one ‘Coach of the Year’ wins a $2,000 grant for their respected program.

Uniform/Shoe Donations: At the end of each season, the Giants donate unissued cleats, used practice uniforms, and sideline attire.

Heart of a Giant: Throughout the high school football season, coaches will nominate players that demonstrate character, perseverance, and work ethic. At the end of the season, 10 athletes earn $1,000 each and the overall winner receives an additional $9,000 equipment grant for their high school.

Crucial Catch: This NFL campaign is carried out all of the 32 teams to encourage early detection and risk reduction of screenable cancers.

Tackle Kids Cancer: Eli Manning, Hackensack University Medical Center (HUMC), and the New York Giants have teamed up to raise awareness and fundraise for pediatric oncology. This initiative has raised over $10 million.

Tom Coughlin Jay Fund: This non-profit partners with the New York Giants to provide financial, emotional, and hands-on support for families that have a child with cancer. The Giants will also host families for different programs throughout the year.

Salute to Service: This initiative incorporates all 32 NFL teams and honors military members at certain home games throughout the season. The Giants have 250 active service members hold out 100-yard flag across the field.

New York Giants x My Sister’s Place: Working together since 1997, the New York Giants and My Sister’s Place provide support to victims of domestic violence and human trafficking throughout the Northeast.

Giants Steps Through Athletics: Giant Steps through Athletics, a holistic and youth led program, aims to equip and support middle and high school Student Athletes and their Coaches/Adult Influencers with the skills, vocabulary, confidence, and leadership to promote healthy relationships on and off the field in the spirit of interpersonal violence prevention.

New York Giants x Special Olympics of New Jersey: The New York Giants and Special Olympics of New Jersey work together to provide children and adults with the opportunity to participate in sports.

Inspire Change: Inspire Change focuses on education and economic advancement, police and community relations, and criminal justice reform.

Vera Institute: The Giants partnered with Vera Institute to help players learn about topics and current issues related to the criminal justice system.

Snow Bowl:  The Giants put on a three-day flag football tournament benefitting Special Olympics of New Jersey. The tournament features over 100 teams and raises over $500,000 for programs.


Audra Rocco

Audra Rocco

Sports Philanthropy Network

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