If you are reading this, you probably already recognize the power sports have to impact the community and to drive social change. So it won’t surprise you to hear about the drive to make the International Day of Sport for Development and Peace a big thing. We would love to see this take on an even larger focus in the sports world and to get a stronger spotlight, even among the major sports. At this point, we will leave out our own editorial about the need to get a more manageable name and acronym that would be able to gather greater momentum.
As with many initiatives, one of the elements holding back the ability to scale is a strong brand and a workable title that can be used more easily on social media (and even in regular media). It was heartwarming to see so many groups creating gatherings around the country. While I am sure that we didn’t know about all of them, we were aware of events in Chicago, Washington, D.C., New York and Philadelphia.
If you are not familiar with the background of the IDSDP, take a look at this terrific article posted last year by Danielle Berman as she takes a look into the history of the day.
In Chicago, we had a lively crowd gather and some new faces that were interested in hearing more about sports philanthropy and about how we could collaborate with their organization to raise more money and thereby make a greater impact.
We are recommending an open rebranding effort to our audience to see what names we can come up with that keep the spirit of the day. We would like to find something more functional and more conducive to attracting a wider audience.
Just off the cuff, we are struggling to come up with anything workable.
Looking forward to hearing your ideas so that we can try to get the name in place for 2020!!
