The NBA Crossover

NBA All-Star Weekend 2022

Cleveland, Ohio

  • Interactive event for fans showcasing the the blend of the NBA and pop culture
  • Fans could shop, design sneakers, and have a great fan experience
  • pop-up shops spaced every few feet througout the venue
  • fans could support local Cleveland small business owners
  • Shoutout to Beth Azor of Azor Advisory Services for organizing the event
  • Shoutout to the NBA for continuing to bring in former and current athletes to sign autographs and give words of encouragement