Dallas Cowboys Organizational Spotlight

Mission: In the area of community service, our organization’s mission is built upon an overall philosophy of helping those who don’t have the strength, the resources or the means to help themselves, with a primary focus on our partnership with The Salvation Army.


PLAY 60–The Dallas Cowboys have partnered with the NFL since 2007 to promote PLAY 60, a campaign focused on ending child obesity. The campaign encourages kids to eat healthy and be active for at least 60 minutes a day. PLAY 60 also has programs within the campaign, such as Fuel Up to Play 60, PLAY 60 Challenge Powered by Reliant, FITNESSGRAM, PLAY 60 Super School and more that are all free and fun to do.

Parents Clinic–Parents can join the Dallas Cowboys for a virtual health and safety clinic that is presented by Baylor Scott and White Health. Each participant receives football information and a gift from Baylor Scott. In addition, they have the opportunity to hear from experts in the field of concussion awareness, youth nutrition, parenting an athlete, and more.

Cowboys U–Since 2012, nearly 200 high school football players have been selected by their coaches to spend a day learning from the Cowboys players and participate in a 7-on-7 tournament. 

Whataburger Coach of the Week–The Cowboys and Whataburger work together to celebrate a local high school football coach every week. Over the course of the high school season, the Cowboys and Whataburger recognize 12 coaches, each receiving a $2,000 grant.

USA Football–USA Footballs works with FDM Council to open more paths to the game of football and improve upon those that already exist. They help athletes of all ages enjoy fitness and competition through physical, mental, and social activities. 

NFL Flag–The Cowboys teamed up with NFL Flag to support youth football. NFL Flag is a fun and accessible non-contact program available for kids ages 5-17. It is the largest, most recognized flag football organization in America.

Character Education–The Cowboys are committed to providing meaningful programs and resources to coaches, athletes, and parents that will help change the current “win-at-all-costs” sport mentality. In 2016, The Cowboys piloted the NFL Foundation’s league-wide Character Education effort and partnered with UIL and Texas High School Coaches Associations to present the InSideOut concepts to coaches and athletic coordinators from local schools. The team also launched an online course called Character PlaybookTM.

Military Outreach–The Cowboys support military members during the month of Veterans Day and throughout the season. The team partners with the NFL to activate the Salute to Service campaign, which dedicates a home game to honoring all five branches of the military. During summer training, the Cowboys provide military members special opportunities to interact with the team and military groups are hosted at practice.

Women’s Health–The Cowboys partner with Susan G. Komen to support Breast Cancer Awareness Month through the campaign known as “iPromise.” Every October, The Cowboys dedicate a home game to raising awareness for Komen’s efforts to fight breast cancer. The players, coaches, and cheerleaders all wear pink in their uniforms. 

Hispanic Outreach –Since 2006, the Cowboys dedicate one home game each year to celebrating Hispanic Heritage Month. They partnered with Miller Lite to enrich the elements of Hispanic culture by having a presentation with Latin American flags and special plaza performances.


Jones Family Foundation–Jerry Jones and his family have owned and operated the Dallas Cowboys for the past 26 years. Recognized as one of the world’s most generous families, the Jones family enlist the talents, skills, and resources of every member of the Dallas Cowboys team and organization to provide a unique and cutting edge approach to community outreach.

Arlington Youth Foundation –The Jones family has pledged to donate $16.5 million to organizations supporting the Arlington youth for over 33 years through the Gene and Jerry Jones Family Arlington Youth Foundation. This foundation wants to enhance the quality of life of youth by funding programs and facilities dedicated to athletics, health and wellness, and education.

For more information on these community outreach initiatives and foundations click here.

Sports Philanthropy Network

Sports Philanthropy Network

Sports Philanthropy Network

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